Comparability

Task)

-          How far does the language of advertising vary according to the gender of the target audience?

-          How does a ‘live’ commentary on radio differ from one on television?

 

If I was to investigate how the language in adverts varies according to the gender of the target audience, I would choose the data of the top five women’s beauty products and the top five men’s beauty products. I would then discuss how, in both adverts they use the same techniques in persuading people to buy these products. For example, in the Venus Advert with Jennifer Lopez they use lexis like ‘the goddess in you’ and ‘inner beauty’. Using these persuade women to buy this product and also using a big style icon in the advert makes women think that if she uses it, they should use it.

In the Gillette Fusion Advert starring Theiry Henry, Tiger Woods and Roger Federer, it says ‘the most comfortable shave’ persuading men to buy this product, and also using those famous icons makes men think if they use it, then they should use it.

 

If I was too investigate the difference in a ‘live’ radio commentary and one on television the one variable would be that you can see the television broadcast whereas you can only hear the radio broadcast. The radio broadcaster will be use many adjectives in order to describe to the listeners what exactly is going on, they will talk constantly to inform the listeners of what they need to know and what they are listening too, however, on a television broadcast you can visual see what is happening so the commentator will not have to describe every single aspect of the viewing. If the data was a football match on both of the live handsets a radio broadcaster would say ‘Rooney’s just ran 40 yards and he’s passed to Gerrard’ whereas on the television the commentator would just say ‘Rooney passes to Gerrard’.